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What we do and how we do it

We built a solution for an emerging problem: Bad environments for digital display ads. Showing your ads on unsafe or unsuitable websites can not only harm your brand, but increase cost and thereby reduce reach. By leveraging AI, we create large allow-lists that perform better, while ensuring that the environments align with the brands values.

Display Gate Guard - Taking Brand Safety in Digital Advertising to the next level

In the dynamic world of digital marketing, ensuring brand safety & suitability is paramount. Our AI tool is designed to look for unwanted environments, like controversial websites, hyperpolitical media outlets, low-quality MFA websites and more. Our placement audit will provide you with actionable advice on how to improve your campaigns and secure your brand's integrity. We specialize in helping advertisers make informed decisions, isolating fraudulent websites, and optimizing ad placements.

Align Your Advertising with Your Core Values

At Display Gate Guard, we understand the importance of aligning your brand with environments that reflect your values. Our evaluation and tailored recommendations are designed to mitigate reputational risks and elevate your display marketing to new heights. By leveraging artificial intelligence, we meticulously analyze websites using diverse metrics, ensuring that every ad placement resonates with your brand's essence. If provided with financial metrics, we create a comprehensive report on which environments perform best.

Tailored Solutions for Every Business Need

Whether you're a large enterprise or a growing brand, our services are crucial in an industry often marred by deceptive practices. We specialize in navigating challenges like Made-For-Advertising websites and ensuring your advertisements are never placed near content that contradicts your brand's message. That might also mean excluding certain websites that may be considered safe, but not necessarily suitable. No two businesses are alike, which is why we tailor recommendations based on the unique requirements of each advertiser.

Unique Selling Propositions of Display Gate Guard - Pioneering Brand Safety in the Display Realm




  • 1. AI-Driven Ad Placement Auditing

    At the heart of Display Gate Guard's services is the cutting-edge AI technology that empowers our analysis and allows us to work through large amounts of data. That's how we're able to ensure that your ad placements align with your brand's vision and values.

  • 2. Expert-Led Campaign Analysis

    We have hands-on experience in display campaigns, both programmatic and on the Google Display Network. This deep industry knowledge allows us to provide insights and strategies that go beyond standard platform offerings, ensuring your marketing budget is utilized in the most effective and safe manner.

  • 3. Comprehensive Brand Alignment

    We prioritize ensuring that your advertising efforts are in environments that echo your brand's core values. This approach not only safeguards your brand's integrity but also helps in avoiding potential reputational risks associated with misaligned ad placements.

  • 5. Optimized & Precise Contextual Targeting

    Understanding the unique challenges in the digital marketing landscape, we specialize in addressing issues like deceptive Made-For-Advertising sites and inappropriate content alignments, ensuring your brand is always showcased in the best light, while delivering superior campaign performance. We also achieve a more precise contextual targeting, which will be a key to success in a cookieless future.

  • 4. Tailored Recommendations and Ongoing Support

    We offer more than just audits; our service extends to continuous consultations and detailed analysis. We provide actionable recommendations, helping you to enhance your campaigns continually and keep them aligned with your evolving marketing objectives.

Begin Your Journey to Enhanced Brand Safety & Suitability

Embarking on your path to enhanced brand safety & suitability with Display Gate Guard is straightforward. Start by booking a free audit with us. Our initial analysis and subsequent consultations are designed to present you with insights and strategies that align with your marketing objectives. Let's work together to ensure your advertising efforts are as effective and secure as possible

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Next steps

1. Contact Us

Contact us via the contact form on our homepage. Calculate your estimated cost in advance

2. Get a Quote

We'll look at your requirements and send you a custom quote

3. Get the Results

Once we've received your placement list, we'll analyze it and send back your results, usually in less than 24h

4. Improve Your Campaigns

After receiving our curated placement lists, you can employ them in your campaigns immediately

5. Result: Better Performance

Your display placements are now thoroughly optimized

Interested in our services? We’re here to help!

We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.

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