Stop paying to advertise on low-quality placements.
DisplayGG visits every domain in your GDN, PMAX and Demand Gen placement list and flags the made-for-advertising sites, controversial content, kids and gaming sites, redirects and dead domains, automatically. Your budget only goes where it works.
What DisplayGG does, in 30 seconds. The lines are on screen, so it works with the sound off.
Everything you need for brand-safe display advertising
3 simple steps to protect your ad budget
Upload URLs
Upload one URL or thousands. We support bulk uploads from CSV, Google Ads exports, or paste directly.
Let AI analyze them
Each site is visited and read, then flagged for MFA, controversial content and kids or gaming content, and given a content category.
Export blacklist
Download the blacklist and apply as account-wide exclusions in Google Ads.
Frequently asked questions
What platforms do you specialize in?
Google Display Network (GDN), Performance Max and Demand Gen are our primary focus. We also support programmatic campaigns on DV360, The Trade Desk, and Adform. Most brand safety tools are built for programmatic — we built ours specifically for GDN, PMAX and Demand Gen, where the placement problem is worst.
What's the difference between self-service and full-service?
Self-service means you upload your placement list to DisplayGG and every domain is checked automatically. Full-service means we do the analysis for you, build your exclusion and inclusion lists, and advise on implementation. Most performance managers start with self-service; most directors and agencies want full-service.
Why can't I just use my existing brand safety vendor?
Most brand safety tooling was built for programmatic buying through DSPs and SSPs. GDN and PMAX use a different placement model, and standard tools miss domains that GDN serves routinely. We have audited accounts with full enterprise coverage that were still running on sites the brand would never have chosen.
Where do placement exclusions actually apply?
Account-level excluded placements (Tools → Content suitability → Advanced settings) cover every campaign in the account, including campaigns created later and Performance Max, which has no self-serve exclusions of its own. Shared lists from the Shared library apply only to the campaigns you attach them to. Google also applies account-level exclusions to Search partner websites.
How does a full-service analysis work?
Send us your placement report. We check every domain, review the results by hand, and send back a written report with the evidence plus a ready-to-upload exclusion list. We agree the scope with you first, based on the size of your list.
What does one credit analyze on DisplayGG?
One credit analyzes one domain. New accounts get 100 free credits — enough to analyze a typical mid-sized placement report. No credit card required.
Does cleaning a placement list actually improve campaign results?
In our experience, yes — significantly. In one case study with a large European transportation brand, a curated placement list drove 52% fewer visits than an uncleaned list, but generated 7x more revenue per visit, 4x higher conversion rates, and 32% higher average order value. The uncleaned list contained hundreds of MFA sites, clickbait aggregators, and — specific to travel brands — copycat booking sites designed to intercept high-intent users and sell them back as ad impressions. Fewer visits from the right environments outperformed far more visits from the wrong ones.
Looking for YouTube channel analysis instead? ChannelGG reads what channels publish, and is in private beta.
From the blog
All posts →September 20, 2026
Placement exclusions not working? A checklist that finds the cause
You excluded the site and it appeared again. Usually it is one of six things: the identifier, the www, where the exclusion lives, which campaign type it covers, when the impression happened, or a report that was never meant to be exhaustive.
September 20, 2026
How to build a Google Display inclusion list, with a worksheet you can copy
An inclusion list says where your ads may run, instead of chasing the places they should not. Where Google still supports it, how to choose candidate sites, and a worksheet for recording the decisions.
September 19, 2026
Demand Gen placements: where your ads run, and what changes when Display moves in
Google is folding standalone Display campaigns into Demand Gen. Where Demand Gen ads can run, how to see the placements, why exclusions now live at account level, and what to export before your Display campaigns migrate.
Want us to run the analysis for you?
Send us your placement report. We'll reply with a quote and scope — no account setup needed. Every full-service analysis includes hands-on human review, a detailed report, and a ready-to-upload exclusion list. Good fit for agencies and teams who want it done for them.
- Receive a quote and analysis scope before we start
- Human review on top of the AI checks — not just automation
- Detailed report with the evidence behind each finding
- Delivered as a ready-to-upload Google Ads exclusion list
Start with 100 free credits
Test our AI placement analysis risk-free. No credit card required.