Your GDN exclusions now work account-wide.
Here's what to put in them.
One advertiser using IAS still had Breitbart.com in their placement list. Enterprise tools weren't built for GDN. We were.
Self-service: 100 free credits, no credit card. Full-service: we handle everything.
Try it now
Paste any placement URL to see what our AI finds
What we analyze
Every domain in your placement report gets scored across four dimensions. You decide what to do with the results.
Placement Audits
We analyze your full placement report and score every domain for MFA risk, brand safety, and suitability. You get a clean list of what to keep, what to review, and what to exclude.
Inclusion & Exclusion Lists
We build custom exclusion lists tailored to your brand values — ready to apply as account-level exclusions in Google Ads. One list, account-wide coverage.
Brand Safety Analysis
We identify politically extreme, controversial, and brand-unsafe sites that enterprise tools like IAS and DoubleVerify consistently miss on GDN and PMAX.
Suitability Scoring
Brand safety is the floor, not the ceiling. We score suitability — content quality, ad density, MFA signals — so your budget goes to environments that actually work.
Two ways to clean your lists
Do it yourself on DisplayGG.com
Upload your placement report. Our AI scores every domain for MFA risk, brand safety, and suitability. Download your exclusion list. Apply it in Google Ads. Done.
- ✓100 free credits on signup
- ✓No credit card required
- ✓Results in minutes, not days
- ✓Export as Google Ads exclusion list
We do it for you
Send us your placement list. We run the full analysis, build your inclusion and exclusion lists, and advise on implementation. Better for agencies, brands with complex setups, or anyone who wants an expert review.
- ✓Full audit report with explanations
- ✓Custom exclusion + inclusion lists
- ✓Strategy recommendations
- ✓Results within 24 hours
Frequently asked questions
What platforms do you specialize in?
Google Display Network (GDN) and PMAX are our primary focus. We also support programmatic campaigns on DV360, The Trade Desk, and Adform. Most brand safety tools are built for programmatic — we built ours specifically for GDN and PMAX, where the placement problem is worst.
What's the difference between self-service and full-service?
Self-service means you upload your placement list to DisplayGG.com and get AI-scored results instantly. Full-service means we do the analysis for you, build your exclusion and inclusion lists, and advise on implementation. Most performance managers start with self-service; most directors and agencies want full-service.
Why can't I just use IAS or DoubleVerify?
IAS and DV work well for programmatic. For GDN and PMAX, they're unreliable — we've seen advertisers with full IAS coverage still running on Breitbart.com. Those tools weren't built for GDN's placement model. We were.
How does Google's account-level exclusion rollout change things?
Before January 2026, you had to apply exclusion lists at the campaign level. That meant hundreds of manual updates, and placements kept slipping through. Now account-level exclusions apply everywhere, automatically. One good exclusion list is now dramatically more valuable than it used to be.
How long does a full-service analysis take?
Results are typically returned within 24 hours of receiving your placement list. For lists over 10,000 domains, allow up to 48 hours.
What does one credit analyze on DisplayGG.com?
One credit analyzes one domain. New accounts get 100 free credits — enough to analyze a typical mid-sized placement report. No credit card required.
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Get a managed analysis
Share your placement list and we'll get back to you within 24 hours with a full audit and exclusion list.