Stop paying to advertise on low-quality placements.
DisplayGG uses AI to analyze every domain in your GDN & PMAX placement list — scoring MFA risk, brand safety, and suitability in minutes, so your budget only goes to environments that actually work.
| Domain / URL | MFA | Controv. | Kids | Redir. | Conf. | Overall |
|---|---|---|---|---|---|---|
| example-site-offical.com | Yes | No | No | Likely | 90% | ● High Risk |
| news-parrot1029.info | No | Likely | No | No | 72% | ● Medium Risk |
| kids-fun-zone.net | No | No | Yes | No | 80% | ● High Risk |
| weekly-update.info | No | No | No | No | 95% | ● Low Risk |
| techblog-garden.com | No | No | No | No | 88% | ● Low Risk |
Everything you need for brand-safe display advertising
3 simple steps to protect your ad budget
Upload URLs
Upload one URL or thousands. We support bulk uploads from CSV, Google Ads exports, or paste directly.
Let AI analyze them
Our AI scans each URL for risks and assigns confidence scores across MFA, brand safety, and suitability.
Export blacklist
Download the blacklist and apply as account-wide exclusions in Google Ads.
Frequently asked questions
What platforms do you specialize in?
Google Display Network (GDN) and PMAX are our primary focus. We also support programmatic campaigns on DV360, The Trade Desk, and Adform. Most brand safety tools are built for programmatic — we built ours specifically for GDN and PMAX, where the placement problem is worst.
What's the difference between self-service and full-service?
Self-service means you upload your placement list to DisplayGG.com and get AI-scored results instantly. Full-service means we do the analysis for you, build your exclusion and inclusion lists, and advise on implementation. Most performance managers start with self-service; most directors and agencies want full-service.
Why can't I just use my existing brand safety vendor?
Most brand safety tools work well for programmatic. For GDN and PMAX, they're unreliable — we've seen advertisers with full enterprise coverage still running on Breitbart.com. Those tools weren't built for GDN's placement model. We were.
How does Google's account-level exclusion rollout change things?
Before January 2026, you had to apply exclusion lists at the campaign level. That meant hundreds of manual updates, and placements kept slipping through. Now account-level exclusions apply everywhere, automatically. One good exclusion list is now dramatically more valuable than it used to be.
How long does a full-service analysis take?
Results are typically returned within 24 hours of receiving your placement list. For lists over 10,000 domains, allow up to 48 hours.
What does one credit analyze on DisplayGG.com?
One credit analyzes one domain. New accounts get 100 free credits — enough to analyze a typical mid-sized placement report. No credit card required.
From the blog
All posts →March 31, 2026
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AI-powered ad targeting isn't inherently good or bad — it depends entirely on what you're optimizing for and how much you trust the signal.
October 25, 2024
Ad Clutter And The Fight For Awareness
When every website is plastered with banners and autoplay video, the question isn't whether your ad ran — it's whether anyone actually saw it.
August 17, 2024
What Are Low-Quality Display Websites and How Do They Affect Your Campaign?
MFA sites, AI-generated junk, fake news clones — the categories of bad placements and what each one costs you.
Want us to run the analysis for you?
Send us your placement report and we'll get back to you with a quote and the scope of the analysis — no account setup required. Every full-service analysis includes hands-on human review, a detailed report, and a ready-to-apply exclusion list. Ideal for agencies auditing client accounts or teams without time to self-serve.
- Receive a quote and analysis scope before we start
- Human review on top of AI scoring — not just automation
- Detailed report with evidence, categories, and confidence scores
- Delivered as a ready-to-upload Google Ads exclusion list
Start with 100 free credits
Test our AI placement analysis risk-free. No credit card required.