Stop paying to advertise on low-quality placements.
DisplayGG scans every domain in your GDN and PMAX placement list. It scores each one for MFA risk, brand safety, and suitability — in minutes. Your budget only goes where it works.
| Domain / URL | MFA | Controv. | Kids | Redir. | Conf. | Overall |
|---|---|---|---|---|---|---|
| example-site-offical.com | Yes | No | No | Likely | 90% | ● High Risk |
| news-parrot1029.info | No | Likely | No | No | 72% | ● Medium Risk |
| kids-fun-zone.net | No | No | Yes | No | 80% | ● High Risk |
| weekly-update.info | No | No | No | No | 95% | ● Low Risk |
| techblog-garden.com | No | No | No | No | 88% | ● Low Risk |
Everything you need for brand-safe display advertising
3 simple steps to protect your ad budget
Upload URLs
Upload one URL or thousands. We support bulk uploads from CSV, Google Ads exports, or paste directly.
Let AI analyze them
Our AI scans each URL for risks and assigns confidence scores across MFA, brand safety, and suitability.
Export blacklist
Download the blacklist and apply as account-wide exclusions in Google Ads.
Frequently asked questions
What platforms do you specialize in?
Google Display Network (GDN) and PMAX are our primary focus. We also support programmatic campaigns on DV360, The Trade Desk, and Adform. Most brand safety tools are built for programmatic — we built ours specifically for GDN and PMAX, where the placement problem is worst.
What's the difference between self-service and full-service?
Self-service means you upload your placement list to DisplayGG.com and get AI-scored results instantly. Full-service means we do the analysis for you, build your exclusion and inclusion lists, and advise on implementation. Most performance managers start with self-service; most directors and agencies want full-service.
Why can't I just use my existing brand safety vendor?
Most brand safety tools work well for programmatic. For GDN and PMAX, they're unreliable — we've seen advertisers with full enterprise coverage still running on Breitbart.com. Those tools weren't built for GDN's placement model. We were.
How does Google's account-level exclusion rollout change things?
Before January 2026, you had to apply exclusion lists at the campaign level. That meant hundreds of manual updates, and placements kept slipping through. Now account-level exclusions apply everywhere, automatically. One good exclusion list is worth far more than it used to be.
How long does a full-service analysis take?
Results are typically returned within 24 hours of receiving your placement list. For lists over 10,000 domains, allow up to 48 hours.
What does one credit analyze on DisplayGG.com?
One credit analyzes one domain. New accounts get 100 free credits — enough to analyze a typical mid-sized placement report. No credit card required.
Does cleaning a placement list actually improve campaign results?
In our experience, yes — significantly. In one case study with a large European transportation brand, a curated placement list drove 52% fewer visits than an uncleaned list, but generated 7x more revenue per visit, 4x higher conversion rates, and 32% higher average order value. The uncleaned list contained hundreds of MFA sites, clickbait aggregators, and — specific to travel brands — copycat booking sites designed to intercept high-intent users and sell them back as ad impressions. Fewer visits from the right environments outperformed far more visits from the wrong ones.
From the blog
All posts →April 23, 2026
Fewer visits, more revenue: what happened when we cleaned a major European brand's GDN placement list
We ran two concurrent display campaigns for a large European transportation brand — one on a curated placement list, one without. The cleaned campaign got 52% fewer visits. It also generated 7x more revenue per visit. Here's what we removed and why we think it worked.
March 31, 2026
Improving Ad Relevance in 2026: Does AI Targeting Help or Hurt?
AI-powered ad targeting isn't inherently good or bad — it depends entirely on what you're optimizing for and how much you trust the signal.
October 25, 2024
Ad Clutter And The Fight For Awareness
When every website is plastered with banners and autoplay video, the question isn't whether your ad ran — it's whether anyone actually saw it.
Want us to run the analysis for you?
Send us your placement report. We'll reply with a quote and scope — no account setup needed. Every full-service analysis includes hands-on human review, a detailed report, and a ready-to-upload exclusion list. Good fit for agencies and teams who want it done for them.
- Receive a quote and analysis scope before we start
- Human review on top of AI scoring — not just automation
- Detailed report with evidence, categories, and confidence scores
- Delivered as a ready-to-upload Google Ads exclusion list
Start with 100 free credits
Test our AI placement analysis risk-free. No credit card required.